Vinamilk Project free essay sample

Vinamilk, a dairy company which is facing with problems, and building a marketing plan to help the company overcome its problems. The project requires students to apply knowledge taught in â€Å"Consumer Behavior† course in company with critical thinking to figure out the solution. The information used to  demonstrate  the project is mostly found on the internet, and some  is collected  from students’ friends and relatives who have used  Vinamilk  product. Company  background-  Vinamilk  is the leading producer of dairy products in Vietnam based on sales volume and revenue. Their products range from core dairy products such as liquid and powdered milk, to value-added dairy products such as condensed milk, drinking and spoon yoghurt, ice cream, and cheese. They offer one of the largest dairy portfolios in Vietnam, across a wide  selection  of products, flavours, and packaging sizes. According to Euro  monitor,  Vinamilk  has been the number [1] dairy player in Vietnam for the three years ending 31 December 2007. We will write a custom essay sample on Vinamilk Project or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Since commencing operation in 1976 they have built the largest distribution network in Vietnam and have leveraged their network to introduce new products to the market, such as juices, soya milk, bottled drinking water and coffee. Vinamilk  market  the majority of  their products under their â€Å"Vinamilk† brand, which  has been designated  as both a Famous Brand and one of the Top 100 Strongest Brands by the Vietnamese Ministry of Industry and Trade in 2006. They have also been voted the top brand in the â€Å"Top Ten High-quality Vietnamese Goods† for each year between 1995 to 2007. They also receive many awards, such as: * The certificate of â€Å"High-quality Vietnamese Goods in 2009† granted by Saigon Marketing Magazines, voted by readers through the survey made by this magazine. * â€Å"Gold medal for food safety and ensured hygiene in 2009† granted by Vietnam Food Administrator. * The certificate and cup for â€Å"The most favorite brand in 2008-2009† granted by Saigon  Giai Phong  Newspaper * Merit certificate and award of â€Å"Green Business† granted by the People’s Committee of Ho Chi  Minh  City to three entities of  Vinamilk,  i. . Saigon Dairy Factory, Thong  Nhat  Dairy Factory and  Truong  Tho Dairy Factory in 2009. * Golden cup of â€Å"Securities Prestige Brand† and award of â€Å"Vietnam Top Rank Corporation in Vietnam Stock Market in 2009† granted by Securities Business Association, Credit Information Center, and Vietnam Securities Magazines. * Award of â€Å"Top brands of Vi etnam in 2009† granted by Vietnamese Associations of Science and Technology, Southern Institute of Science and Technology and Vietnamese brand magazines. Vinamilk  Ã‚  currently  focus on business activities in the fast growing Vietnamese dairy market, which according to  Euromonitor  has grown at a CAGR of [7. 85]% from 1997 to 2007, and produce  the majority of  their products at their [nine]  operational  production facilities with a combined capacity of [570,406] tones per annum. Vinamilk  have the leading distribution network in Vietnam, giving them broad access to consumers. Vinamilk mission is commits to bring the communities the best-quality nutrition source that conveys our respectability, love and responsibilities for the people, life and society. Problems – in the last three years,  Vinamilk  Company has been going down because of its poor product quality and customer service. First, customers were complaining about its poor quality product which were infested, mildew, sour, smell weird. Second,  customers also got  unpleased  by bad working attitude of employees. Third problem were the customer services. Many times the customer tries to contact the customer service Department but they did not respond. Finally, the customer is not completely satisfied by the problem solving of the company. Many cases of poor quality products but they just put out the reason that the product  was damaged  during transit. In brief,  Vinamilk  is really delivering a bad product and service which could absolutely ruin the business if they do not tackle the problems soon. Here are some typical complaints from customers: â€Å"I bought a carton of 48 boxes  Vinamilk  180ml  remain  in their shelf of 5 months. When drinking more than a dozen boxes, milk had smell strange and sour. Children drink was colic†- 22 June 2011 by Dang Van  Phung, Da  Nang  City, VN. I bought 4 boxes  Vinamilk  180ml  remain  in their shelf. When i gave my son the last boxes, I found they get stiffness, swollen. After that  an Vinamilk  employee came to me with an unclear explanation and recall this boxes, and gave me a carton of 48 boxes  Vinamilk which they call a gift. I saw that the attitude of  Vinamilk  employee when solve this problem as not to respect the customer. No apologies and explanations to customers, this represents a lack of accountability to their products when placed on the market. † 14 December 2011 by Dang Le  Thang, Bien  Hoa  City, VN. I bought a carton of 50 bags  Vinamilk  220ml   at supermarket Coopmart,   remain  in their shelf. During use, he found more than  two-thirds  of milk get stiffness, swollen, milk flows out and the phenomenon of bacterial infections. † 1 April 2012 by Nguyen Cong  Phuc, My Tho City, VN. â€Å"Vinamilk ignore responsibility for the health of consumers when they buy and eat moldy milk of Vinamilk† 10 July 2012 by Nguyen Van Dung, Ha  Noi, VN. Short-Term Strategy – are temporary pr omotion, incentives to encourage customers to come back. These will just  implement  in a short period of time. First,  Vinamilk  can attract customers by â€Å"Discount price†. This is the simplest and easiest method. For Example: discount product price from 5% 10%. Another method is giving â€Å"gift or lottery ticket†. This is also a very effective trigger. For instance, when buying a product, customers  have a chance  to win some prizes. They  can win a trip or a household products or a year using products of  Vinamilk. Moreover, when buying product of  Vinamilk, customer will receive a gift such as a t-shirt, clock, and toys for their child Long-term strategies – These strategies will not only help  Vinamilk  overcome its current problems, but they are also strategic weapons which make the company superior to its competitors. Therefore, they  should be  implemented immediately and maintained in the long run. â€Å"Products† solutions   Vinamilk  should build Products Protection System to make customers feel safety and satisfactory when they use  Vinamilk  products. Milk  should be preserved in sterile environment. The process of packing and transport must  ensure  the food safety. Most importantly, products out of date  must not be  delivering to customers. They should also have â€Å"Products Quality Management† department which will be responsible for supervising production and double-checking before transmitting products to customer. Besides the product was on the market,  Vinamilk  should launching new products, higher quality  in order to  meet the increasing demands of consumers and compete with other competition. â€Å"Bad Employee† solution – Re-training is necessary. This improves employee working attitude. Also, this helps them enhance both specialist knowledge and skills, and hence foster performance. There are 2 kinds of training courses. First is â€Å"professional course† which provides employees with knowledge amp; techniques to well fulfill their professional jobs. Participants are office workers. Second is â€Å"skill course† which teaches employees soft-skills, extra techniques to support their professional jobs. Participants  can be everyone, especially the marketer and seller who directly meet customers. Each course may occur once or twice a month, and each class may last 4 to 5 hours. Reward and punishment are greatest strategies stimulating employees to  perform their jobs well. Managers need to  set target for employees whose job  is related  to target. To those who are not target  achieve, there  should be  a â€Å"customer survey† to test their working attitude, how caring they are. The rewards could be: bonus, gifts, movie, shopping or holiday tickets, or even promotion. And punishments are: salary deduction, cutting off their current benefit policy for a while or even getting them fired. Importantly, different levels of employees  will be attached  with appropriate levels of reward and punishment. Customer Services† solution – It is urgent to have a â€Å"Customer Services Supervisor† department taking responsibility for the effective allocation of resource and co-ordination to  ensure  our customers receive a friendly and efficient service  at all times. This department makes sure all employees  perform  as expected so that it could enhance customer satisfaction. â€Å"Problem Solving† solutio n – â€Å"Customer Problem Solving† is the second needed department now which collects customers’ feedback or helps them with any problems. They have to present hotline numbers and feedback letter box. It is a must to say â€Å"thanks† to contribution and instantly solve customer’s problems with clearly explanation if they feedback or meet difficulty. The above solutions and strategies can absolutely help Vinamilk overcome its problems. However, in order to succeed, Vinamilk have to persistently and consistently stick to the plans, well exploring and allocating resources. There must be a great harmony between all department, the commitment and accuracy in performance from top manager to bottom employees.

Free Essays on Short Term Choices, Long Term Repercussions

Most people can pinpoint one or two times in their lives when the choices they made had long term repercussions. Such is the case for Briony Tallis in Ian McEwan’s book, Atonement. In the book, the concept of maturity is treated masterfully by the shift of a character’s perceptions, belief systems and social realities. Bryony Tallis is the younger sister whose literary skills are often belittled by her older sister Celia. As the book opens, she creates a play for her cousins and herself to perform. The family’s dynamics are at once set as the reader finds the mother remote and as distant as the father, who seems to spend most of his nights in London, rather then at home. As the evening’s events unwind, the small details and insignificant happenings of the day are spoken about, but the undercurrent of tension is building. Later, one of the cousins is assaulted on the grounds of the house and Briony, still stinging from an insult earlier, tells the authoriti es that it was Robbie, their childhood friend and Cecilia’s boyfriend. Briony witnesses her sister strip down to her undergarments and dive into a family fountain with Robbie looking on. Not comprehending what was going on between the two, she goes down to the fountain after the two have left. It is at this point that she begins to glimpse a bit of her future, and cleverly, McEwen foretells the tale. Briony had her first, weak intimation that for her now, it can no longer be fairy-tale castles and princesses, but the strangeness of the here and now, of what passed between the people that she knew. Though she does not understand what has happened, her imagination fills in what she supposes to be the gaps. It is this assumption that leads to the terrible culmination of events which destroys them all. Briony decides she has witnessed a scene that is sinister; that Robbie has somehow forced her sister to get naked. In this first section of the book, the reader is treated to the s ... Free Essays on Short Term Choices, Long Term Repercussions Free Essays on Short Term Choices, Long Term Repercussions Most people can pinpoint one or two times in their lives when the choices they made had long term repercussions. Such is the case for Briony Tallis in Ian McEwan’s book, Atonement. In the book, the concept of maturity is treated masterfully by the shift of a character’s perceptions, belief systems and social realities. Bryony Tallis is the younger sister whose literary skills are often belittled by her older sister Celia. As the book opens, she creates a play for her cousins and herself to perform. The family’s dynamics are at once set as the reader finds the mother remote and as distant as the father, who seems to spend most of his nights in London, rather then at home. As the evening’s events unwind, the small details and insignificant happenings of the day are spoken about, but the undercurrent of tension is building. Later, one of the cousins is assaulted on the grounds of the house and Briony, still stinging from an insult earlier, tells the authoriti es that it was Robbie, their childhood friend and Cecilia’s boyfriend. Briony witnesses her sister strip down to her undergarments and dive into a family fountain with Robbie looking on. Not comprehending what was going on between the two, she goes down to the fountain after the two have left. It is at this point that she begins to glimpse a bit of her future, and cleverly, McEwen foretells the tale. Briony had her first, weak intimation that for her now, it can no longer be fairy-tale castles and princesses, but the strangeness of the here and now, of what passed between the people that she knew. Though she does not understand what has happened, her imagination fills in what she supposes to be the gaps. It is this assumption that leads to the terrible culmination of events which destroys them all. Briony decides she has witnessed a scene that is sinister; that Robbie has somehow forced her sister to get naked. In this first section of the book, the reader is treated to the s ...

Top 10 Confused Words in English [E-F]

Top 10 Confused Words in English [E-F] Top 10 Confused Words in English [E-F] Top 10 Confused Words in English [E-F] By Maeve Maddox The words in the following list represent misunderstanding of the words’ meanings and not simply an inability to spell them correctly. This post covers words starting with the letters e and f (the a-b list is here, and the c-d one here). 1. economic / economical Both adjectives are related, but have distinct meanings. Economic refers to economics or the economy: â€Å"Reagans  economic policies  came to be known as ‘Reaganomics.’ † Economical means, â€Å"giving good value in relation to the resources used†: â€Å"Buying in bulk is an economical way to shop.† 2. ensure / insure To ensure is to guarantee: â€Å"The librarian held his passport to ensure that he would return the book before leaving.† To insure is to enter into an agreement to assure against future loss: â€Å"The Joneses decided to insure their house against flood as well as fire.† 3. envelop / envelope The word without the final e is a verb meaning â€Å"to surround†: â€Å"Come, let me envelop you in my arms.† The word with the final e is a noun, meaning â€Å"container for a letter†: â€Å"She placed the letter in the envelope and sealed it with a kiss.† The verb is pronounced with stress on the second syllable. For the noun, the stress falls on the first syllable. As for the pronunciation of the noun’s first syllable, both EN and ON are heard. For an extended commentary on the pronunciation of envelope, see The Big Book of Beastly Mispronunciations by Charles Elster. 4. famous / infamous Many bloggers seem to be unaware that these two words are not interchangeable. Not only have I seen people like Hitler and Al Capone referred to as â€Å"famous,† I’ve recently seen infamous used in reference to people who, as far as I know, are not noted for doing bad things. Both adjectives mean â€Å"well known,† but famous means well known for admirable qualities, whereas infamous implies despicable behavior. Princess Diana is famous for her work in ridding the world of landmines. The gangster John Dillinger was an infamous bank robber. 5. farther / further A great deal of ink, real and virtual, is spilled insisting that further must never be used in reference to physical distance. According to this argument, we may say, â€Å"I walked farther than you,† but not, â€Å"I walked further than you.† This is one of those prissy distinctions that has found its way into stylebooks, but is belied by centuries of usage. Either farther or further is acceptable in the context of physical distance. However, as Paul Brians (Common Errors in English Usage) puts it, â€Å"Some people get really testy about this.† Further, on the other hand, is the preferred form in abstract and figurative senses: â€Å"This office will be closed until further notice.† Further is the only choice as a verb: â€Å"Mr. Smith’s generous donation will enable us to further our plans for expanding the homeless shelter.† 6. flaunt / flout â€Å"To flout† is to express contempt for something. If you’re showing something off, you’re  flaunting  it. If you’re disregarding a law, a rule, or a social convention, you’re  flouting  it. For example: â€Å"I unfriended Charlie because he was constantly flouting civil behavior with his vulgar language.† â€Å"She is unbelievably wealthy, but she doesn’t flaunt it.† 7. flounder / founder Used as verbs, these two words are often confused. Literally, to flounder means â€Å"to struggle†: â€Å"The cat floundered desperately in the water.† Literally, founder may be used in any of the following senses: [of a building] to fall down [of a horse] to fall helplessly to the ground [of a ship] to fill with water and sink Figuratively, flounder retains the meaning of â€Å"to struggle† with the added connotations of ineptness, confusion, or embarrassment: â€Å"He floundered  for a bit,  trying  to figure out how to rephrase the question.† Figuratively, founder means â€Å"to fail†: â€Å"Even with that money, there’s no guarantee the daycare wouldn’t founder later.† 8. forbear / forebear The first, forbear, is a verb meaning â€Å"to refrain from†: â€Å"Prince Charles will forbear from making political pronouncements when he becomes king, The Observer reported yesterday.† The second, forebear, is a noun meaning ancestor: â€Å"The British must rediscover the boldness and ambition of their Victorian forebears, say the politicians.† 9. forward / foreword The confusion between these words is understandable. The adjective forward describes something that is in front of or ahead of something else. The noun foreword is a preface, a brief essay that stands at the front of a book. An easy way to keep them straight is to pay attention to the word in foreword. A foreword is made up of words. 10. fortuitous / fortunate Both words derive from Latin fortuna, â€Å"luck or chance.† Fortuna could be either good or bad; it was what happened to a person. In modern English, fortunate has the connotation of good fortune only: â€Å"It was fortunate for him that someone heard his cries for help.† Fortuitous, on the other hand, retains the notion of happenstance or accident. â€Å"A fortuitous meeting† is an accidental meeting. However, because of the similarity of fortuitous to fortunate, the expression â€Å"a fortuitous meeting† is most commonly understood to mean a meeting that was lucky as well as coincidental. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Misused Words category, check our popular posts, or choose a related post below:Has vs. HadPeople versus Persons20 Names of Body Parts and Elements and Their Figurative Meanings

Top 10 Confused Words in English [E-F]

Top 10 Confused Words in English [E-F] Top 10 Confused Words in English [E-F] Top 10 Confused Words in English [E-F] By Maeve Maddox The words in the following list represent misunderstanding of the words’ meanings and not simply an inability to spell them correctly. This post covers words starting with the letters e and f (the a-b list is here, and the c-d one here). 1. economic / economical Both adjectives are related, but have distinct meanings. Economic refers to economics or the economy: â€Å"Reagans  economic policies  came to be known as ‘Reaganomics.’ † Economical means, â€Å"giving good value in relation to the resources used†: â€Å"Buying in bulk is an economical way to shop.† 2. ensure / insure To ensure is to guarantee: â€Å"The librarian held his passport to ensure that he would return the book before leaving.† To insure is to enter into an agreement to assure against future loss: â€Å"The Joneses decided to insure their house against flood as well as fire.† 3. envelop / envelope The word without the final e is a verb meaning â€Å"to surround†: â€Å"Come, let me envelop you in my arms.† The word with the final e is a noun, meaning â€Å"container for a letter†: â€Å"She placed the letter in the envelope and sealed it with a kiss.† The verb is pronounced with stress on the second syllable. For the noun, the stress falls on the first syllable. As for the pronunciation of the noun’s first syllable, both EN and ON are heard. For an extended commentary on the pronunciation of envelope, see The Big Book of Beastly Mispronunciations by Charles Elster. 4. famous / infamous Many bloggers seem to be unaware that these two words are not interchangeable. Not only have I seen people like Hitler and Al Capone referred to as â€Å"famous,† I’ve recently seen infamous used in reference to people who, as far as I know, are not noted for doing bad things. Both adjectives mean â€Å"well known,† but famous means well known for admirable qualities, whereas infamous implies despicable behavior. Princess Diana is famous for her work in ridding the world of landmines. The gangster John Dillinger was an infamous bank robber. 5. farther / further A great deal of ink, real and virtual, is spilled insisting that further must never be used in reference to physical distance. According to this argument, we may say, â€Å"I walked farther than you,† but not, â€Å"I walked further than you.† This is one of those prissy distinctions that has found its way into stylebooks, but is belied by centuries of usage. Either farther or further is acceptable in the context of physical distance. However, as Paul Brians (Common Errors in English Usage) puts it, â€Å"Some people get really testy about this.† Further, on the other hand, is the preferred form in abstract and figurative senses: â€Å"This office will be closed until further notice.† Further is the only choice as a verb: â€Å"Mr. Smith’s generous donation will enable us to further our plans for expanding the homeless shelter.† 6. flaunt / flout â€Å"To flout† is to express contempt for something. If you’re showing something off, you’re  flaunting  it. If you’re disregarding a law, a rule, or a social convention, you’re  flouting  it. For example: â€Å"I unfriended Charlie because he was constantly flouting civil behavior with his vulgar language.† â€Å"She is unbelievably wealthy, but she doesn’t flaunt it.† 7. flounder / founder Used as verbs, these two words are often confused. Literally, to flounder means â€Å"to struggle†: â€Å"The cat floundered desperately in the water.† Literally, founder may be used in any of the following senses: [of a building] to fall down [of a horse] to fall helplessly to the ground [of a ship] to fill with water and sink Figuratively, flounder retains the meaning of â€Å"to struggle† with the added connotations of ineptness, confusion, or embarrassment: â€Å"He floundered  for a bit,  trying  to figure out how to rephrase the question.† Figuratively, founder means â€Å"to fail†: â€Å"Even with that money, there’s no guarantee the daycare wouldn’t founder later.† 8. forbear / forebear The first, forbear, is a verb meaning â€Å"to refrain from†: â€Å"Prince Charles will forbear from making political pronouncements when he becomes king, The Observer reported yesterday.† The second, forebear, is a noun meaning ancestor: â€Å"The British must rediscover the boldness and ambition of their Victorian forebears, say the politicians.† 9. forward / foreword The confusion between these words is understandable. The adjective forward describes something that is in front of or ahead of something else. The noun foreword is a preface, a brief essay that stands at the front of a book. An easy way to keep them straight is to pay attention to the word in foreword. A foreword is made up of words. 10. fortuitous / fortunate Both words derive from Latin fortuna, â€Å"luck or chance.† Fortuna could be either good or bad; it was what happened to a person. In modern English, fortunate has the connotation of good fortune only: â€Å"It was fortunate for him that someone heard his cries for help.† Fortuitous, on the other hand, retains the notion of happenstance or accident. â€Å"A fortuitous meeting† is an accidental meeting. However, because of the similarity of fortuitous to fortunate, the expression â€Å"a fortuitous meeting† is most commonly understood to mean a meeting that was lucky as well as coincidental. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Misused Words category, check our popular posts, or choose a related post below:Has vs. HadPeople versus Persons20 Names of Body Parts and Elements and Their Figurative Meanings

Top 10 Confused Words in English [E-F]

Top 10 Confused Words in English [E-F] Top 10 Confused Words in English [E-F] Top 10 Confused Words in English [E-F] By Maeve Maddox The words in the following list represent misunderstanding of the words’ meanings and not simply an inability to spell them correctly. This post covers words starting with the letters e and f (the a-b list is here, and the c-d one here). 1. economic / economical Both adjectives are related, but have distinct meanings. Economic refers to economics or the economy: â€Å"Reagans  economic policies  came to be known as ‘Reaganomics.’ † Economical means, â€Å"giving good value in relation to the resources used†: â€Å"Buying in bulk is an economical way to shop.† 2. ensure / insure To ensure is to guarantee: â€Å"The librarian held his passport to ensure that he would return the book before leaving.† To insure is to enter into an agreement to assure against future loss: â€Å"The Joneses decided to insure their house against flood as well as fire.† 3. envelop / envelope The word without the final e is a verb meaning â€Å"to surround†: â€Å"Come, let me envelop you in my arms.† The word with the final e is a noun, meaning â€Å"container for a letter†: â€Å"She placed the letter in the envelope and sealed it with a kiss.† The verb is pronounced with stress on the second syllable. For the noun, the stress falls on the first syllable. As for the pronunciation of the noun’s first syllable, both EN and ON are heard. For an extended commentary on the pronunciation of envelope, see The Big Book of Beastly Mispronunciations by Charles Elster. 4. famous / infamous Many bloggers seem to be unaware that these two words are not interchangeable. Not only have I seen people like Hitler and Al Capone referred to as â€Å"famous,† I’ve recently seen infamous used in reference to people who, as far as I know, are not noted for doing bad things. Both adjectives mean â€Å"well known,† but famous means well known for admirable qualities, whereas infamous implies despicable behavior. Princess Diana is famous for her work in ridding the world of landmines. The gangster John Dillinger was an infamous bank robber. 5. farther / further A great deal of ink, real and virtual, is spilled insisting that further must never be used in reference to physical distance. According to this argument, we may say, â€Å"I walked farther than you,† but not, â€Å"I walked further than you.† This is one of those prissy distinctions that has found its way into stylebooks, but is belied by centuries of usage. Either farther or further is acceptable in the context of physical distance. However, as Paul Brians (Common Errors in English Usage) puts it, â€Å"Some people get really testy about this.† Further, on the other hand, is the preferred form in abstract and figurative senses: â€Å"This office will be closed until further notice.† Further is the only choice as a verb: â€Å"Mr. Smith’s generous donation will enable us to further our plans for expanding the homeless shelter.† 6. flaunt / flout â€Å"To flout† is to express contempt for something. If you’re showing something off, you’re  flaunting  it. If you’re disregarding a law, a rule, or a social convention, you’re  flouting  it. For example: â€Å"I unfriended Charlie because he was constantly flouting civil behavior with his vulgar language.† â€Å"She is unbelievably wealthy, but she doesn’t flaunt it.† 7. flounder / founder Used as verbs, these two words are often confused. Literally, to flounder means â€Å"to struggle†: â€Å"The cat floundered desperately in the water.† Literally, founder may be used in any of the following senses: [of a building] to fall down [of a horse] to fall helplessly to the ground [of a ship] to fill with water and sink Figuratively, flounder retains the meaning of â€Å"to struggle† with the added connotations of ineptness, confusion, or embarrassment: â€Å"He floundered  for a bit,  trying  to figure out how to rephrase the question.† Figuratively, founder means â€Å"to fail†: â€Å"Even with that money, there’s no guarantee the daycare wouldn’t founder later.† 8. forbear / forebear The first, forbear, is a verb meaning â€Å"to refrain from†: â€Å"Prince Charles will forbear from making political pronouncements when he becomes king, The Observer reported yesterday.† The second, forebear, is a noun meaning ancestor: â€Å"The British must rediscover the boldness and ambition of their Victorian forebears, say the politicians.† 9. forward / foreword The confusion between these words is understandable. The adjective forward describes something that is in front of or ahead of something else. The noun foreword is a preface, a brief essay that stands at the front of a book. An easy way to keep them straight is to pay attention to the word in foreword. A foreword is made up of words. 10. fortuitous / fortunate Both words derive from Latin fortuna, â€Å"luck or chance.† Fortuna could be either good or bad; it was what happened to a person. In modern English, fortunate has the connotation of good fortune only: â€Å"It was fortunate for him that someone heard his cries for help.† Fortuitous, on the other hand, retains the notion of happenstance or accident. â€Å"A fortuitous meeting† is an accidental meeting. However, because of the similarity of fortuitous to fortunate, the expression â€Å"a fortuitous meeting† is most commonly understood to mean a meeting that was lucky as well as coincidental. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Misused Words category, check our popular posts, or choose a related post below:Has vs. HadPeople versus Persons20 Names of Body Parts and Elements and Their Figurative Meanings

CORPORATE STRATEGY (INDIVIDUAL ACADEMIC REPORT) Essay

CORPORATE STRATEGY (INDIVIDUAL ACADEMIC REPORT) - Essay Example The strategy of any business observes an organisation from the viewpoint of their internal strengths and weaknesses and its opportunities and threats that are present in the business environment (James, 2004). Strategies are developed by the management by considering the business environment to gain competitive advantage from the current situation and look for the future growth and development that will benefit the organisation in the long run. There were many schools of thoughts that developed the basics of business strategy that guided the management to develop the strategies based upon these principles. The classical school of thought provided the strategy fundamentals that were based upon the managers’ ability and organisational hierarchy. The processual school of thought provided the fundamentals of business strategy that were based upon continuous development. The philosophy was that the strategy is a continuous process. The evolutionary school of thought provided the fundamentals of strategy that were based upon the concept of business environment (Harfiel, 2011). The business cycle compels the organisations to accept and amend their strategies as the market expands or contracts and any other changes takes place. The management directs the organisations in such business situation through mix business strategies and operational policies to earn revenues and market share along with meeting customers’ needs by means of efficient and effective business operations (Walden University, 2010). Operational strategy is important and organisations need to identify their operations to determine the strategies to gain success. Finding different solutions for operations of the company with different models will allow the management to access the benefit of progression in the business cycle through efficient operations (Walden University, 2010). Cadbury

SMEs Entrepreneurship and Ethnic Distinctions Assignment

SMEs Entrepreneurship and Ethnic Distinctions - Assignment Example According to the research findings, today, small and medium enterprises (SMEs) are the major source economic growth in the countries. According to International Finance Corporation, SMEs contribute to 90% of businesses in the world and accounts for approximately 50% of employment. Considering the global financial crisis, SMEs are the foundation of creating more jobs and economic growth, particularly in the developing countries. Hence, generating opportunities for SMEs is a major approach to encourage development and diminish poverty. Due to the global financial crisis, most of the emerging markets have constrained the right to use various financial services for SMEs. They are not given the complete access to financing as yet, however, the liquidity is brought back to financial institutions, and lending activities are reported to be lower than before. Around 17 million SMEs in developing countries have not met the credit needs, which is the reason to broaden up the gap. This gap has r eached in between $900 billion to $1.1 trillion in the developing markets. International Finance Corporation (IFC) has formulated the policies to foster the SMEs financing across the world so that to encourage business support for such enterprises. The obstacles in the development of SMEs and access to finance are due to the various ethnic groups positioned in the country. The differences between diverse ethnic groups make it more challenging to set policies with reference to SMEs ethnic minority finance. An ethnic minority group is referred to as a business which comprises of owner and managers or large numbers of partners from a specific ethnic group that exists in minority. These are particular non-white people who start their own small business. There are five major ethnic minority communities who start up their small business to the greater extent, include Pakistani, Black Caribbean, Indian, Black African and Bangladesh.